What's your role at M6 Group?
I'm in charge of marketing advertising space for M6 and for the digital channels handled by the sales agency (W9, Paris Première, Teva, M6Music, Série Club, Vivolta, Equidia, Jetix). My work includes the follow-up and development of a portfolio of clients (media agencies, advertisers, advertising agencies).
Can you shortly describe your professional career?
I have an Advanced Technician's Certificate in International Commerce and went through Business School. Two years of experience as a marketing project manager at record companies. Four years of experience as a business engineer Corporate Customers at IBM.
What are you most passionate about in your job?
The media sector is subject to perpetual change. I like working for a powerful and dynamic group. I very much enjoy building professional relationships with clients (agencies / advertisers), identifying challenges and communication objectives for our advertisers and offering them adequate media solutions.
What are you most proud of?
I am especially proud of the implementation of a cross-media campaign for 7 Up (Pepsi Group), "Zavez pas vu Fido Dido". It was based on the format of a treasure hunt interspersed with hints to find Fido Dido on various Group media (TV : M6 / Presse : Fan2 / Web : M6web). Whenever a player found Fido Dido, he won a number of "lemons" which he could trade in for a prize.
And what's your "M6 touch”?
My pugnacity and my interpersonal skills, I want to develop my customers’ portfolio and acquire new advertisers. Inviting my friends to “Come Dine With Me” (« dîners presque parfaits ») on weekends.
What are your aspirations, your dreams, your perspectives for the future?
"Looking For A New Home" and to finish the "D&Co" within "66 Minutes", to participate in "Peking Express", to discover "Forbidden Zones" and to find candidates for "Got Talent", to meet a "Desperate Housewive" thanks to "Farmer Wants A Wife" and hoping that she becomes my "New Idol".