What can be more motivating than to find oneself in a state-of-the art working environment in its sector? That’s no doubt the case for Digital RTL. I’d summarize my first year within the IPTV Digital Solutions department by these three keywords: perseverance, communication and pride.

Perseverance comes first, because you will need a good deal of it to obtain these commercial contracts referred to as "Digital Only". The new media, the WEB, MOBILE technology and IDTV are in permanent evolution and that is why a fair amount of persuasion is necessary to obtain the confidence of our advertisers who are always keen on writing success stories!

Adequate internal and external communication is of utmost importance to guarantee interdepartmental transparency (TV and radio) vis-à-vis a market already saturated with information of all kinds.

I shall finish by underlining the pride. The pride of doing a good job even if it is was tough and meeting the expectations - which is so dear to every business person who respects him/herself.